We purchased this toy at a Marshalls for $4 a few years ago for our two Australian Cattle Dog. They had always played with ropes, but destroyed anything that squeeked. We still have the original and have since purchased four more just to have around. These toys are amazing and surprisingly durable. I would pay $50 for this toy if I had to. We have been lucky to find all of ours at Marshall's and TJ Maxx over the years, but I would gladly buy it here and will when I need another one. Your furbabies will love this and so will you. Bonus: the squeeker isn't as annoying as most.